Who to invite to a luxury product launch
“Who should I invite to my product launch, and who can make it happen?”
Start from your own address book, not a bought list. The best guests are senior people you once worked with, who have a reason to care about this product today, plus the few who can produce the evening and bring the press. We rebuild your network and return a ranked guest list with one reason per name.
Who it’s for
Founders and executives of luxury, fashion, jewellery, watch and spirits houses preparing a launch, an opening or a collection evening.
What we look for in your network
- Senior people you worked with, in the same houses and the same years
- People whose current role makes your product their subject
- Recent appointments: a reason to write that isn’t about you
- Event producers, venues and editors who have done this before
- Contacts who can bring the others: the connectors in your address book
An extract of what comes back
Hélène Morand Managing Director, Maison Orvel
Launched a recycled-gold line in 2024: your collection is her territory.
Worked with you 2011 to 2014. Silent since 2020.
Inès Calvo Founder, Studio Calvo, events
Has produced three house launches in Paris since 2023, all under 200 guests.
Introduced by Hélène Morand in 2019.
Thomas Leroux Editor, Carat Quarterly
Covers responsible gold and new houses.
No direct link. A contact of yours worked with him for three years.
+ 34 more guests in the full document, each with its reason
Fictional people and companies. The level of detail is real.
What you receive
A guest list in three groups (invite first, who can make it happen, who brings the press), each name with its reason and how you know them, plus who knows whom in the room.
It starts with your network rebuilt in ten working days: careers dated, where you know each person from, how close you were, who can reintroduce you. Delivered in person, as a workbook you can filter, a searchable page and a clean address book for your iPhone.
An NDA before any file is shared. To find someone, only a name and a company leave your address book.
You choose who stays out of the search.
Professional facts only: nothing on wealth, health, religion or legal matters.
Everything deleted at the end, with a dated certificate.
Questions
- Do you estimate how wealthy my guests are?
- No. We rank on professional signals only: role, sector, seniority, shared past with you. Nothing about wealth, possessions or private life is searched or written.
- Can you send the invitations?
- No. You keep the relationship. We give you the list, the reason for each name and how to reach them through someone you know.
- How long does it take?
- Ten working days for the full address book. A guest list for one event comes on top, in a day or two once your network is rebuilt.